Bridgestone is the world’s largest manufacturer of tires and other rubber products. One in five vehicles in the world drives on the company’s tires.
"The Bridgestone Essence" - This philosophy drives Bridgestone to make life safer and more fulfilling for people everywhere. That means pursuing the highest quality in products, in service, in technology and in all their corporate activities.
This video was made for the international product launch of the Bridgestone Battlax on-road tire for motorcycles. Farmboy directed and edited this promotional video they shot on the infamous racetrack of Portimao (Portugal), to illustrate the performance of the tires. Together with former MotoGP rider, Jeremy McWilliams, we created these specific shots to show the velocity and action these tires possess.