We all have our favourites, right? The commercial we made for Floraliën Gent is on our top list. Because a to z, it’s all Farmboy. Concept, production, even creating the mirror box, filled with flowers.
The idea is to show an infinite carpet of flowers, supported by a kaleidoscopic effect to show the beauty and creativity of the event. A sober but efficient typo and voice over gave the extra push.