Farmboy - Proud to wear

Proud to wear

Proud to wear

Here’s to a new style of supporting: Prêt-à-supporter!

We were asked to come up with a concept for the new clothing brand, Proud to Wear. Farmboy’s photographer shot these savage campaign images on our very own streets in Ghent. Production, art direction and post-production was also our responsibility. But one of the coolest things we had to do was definitely cast the right types for this campaign.

The result: a ‘hooliganism’ inspired photo production.

Photography: Mike Van Cleven