With “The Long Run”, we created a long format web series for Bridgestone Motorcycles that challenged the status quo in social media. Through a qualitative approach and honest, unambiguous storytelling, we reached over 15.000.000 hearts. And counting, thanks to the timeless nature of this very human adventure.
In tandem with the social media feed, a flow of original motorcycle tales is published on www.grippingstories.com. Photo series, articles and videos about the two-wheeled world find a Bridgestone-based home here - from racing, to custom bike building, to the future of electric motorcycles. And beyond.