Near or far, high or low, no matter where you go!
High Sierra is an American company, based in Illinois and specialized in creating durable and affordable outdoor products, practical in use and with distinctive details. A new brand calls for a new approach to enter the market. Our role in this story was to create a brand movie to introduce this company in Europe. While shooting these different activities in the woods, up the mountains and through the rivers, we really got to know High Sierra’s vision.
And to provide the company with enough appropriate materials for their launch, we also wrote the copy and shot the pictures for their catalogue. Our task consists not only of putting the product up front, but also emphasize the lifestyle in this case. By thinking along with our clients about their brand and products, we create fitting concepts for each production.