High-end heritage performance
Kawasaki is a high-performance brand with an impeccable reputation for delivering firm quality and that is exactly what they expect from their advertisement. With Kawasaki everything revolves around velocity and motorcycles, wrapped in an impeccable appearance with a dash of vintage-ness. Thus, inspired by Kawasaki’s long heritage, Farmboy developed the idea for the new 2014 leisure wear range.
The photos were produced in Andalusia, Spain and are used all over Europe for Kawasaki’s catalogue, web and POS assets. This is more a case of brand experience and expressing a lifestyle feeling rather than simply taking product shots. Being able to work for this brand and helping to elevate their campaign to the next level really made our day.
Watch the Behind The Scenes video here: