Did you know Eastpak produced millions of iconic army duffels for the American G.I. in the sixties? Eastpak definitely became very famous for their colorful waist bags released at the start of the new millennium.
We were asked to produce functional brand movies that delivered the right feeling and brand experience. It was important that people would understand what Eastpak stands for and that’s: functional, ageless, active, wayward but still trendy. We devised the concept and made these videos from scratch.
These movies are saying: I’m going on a trip and I take along… my Eastpak.