The non-profit organization Febelauto was founded in 1999 by several professional federations to the automotive sector. As a management body responsible for end-of-life vehicles in Belgium, they ensure the collection, treatment and recycling of scrap cars.
Farmboy was asked by ad agency Friendship, to give body to a 3D animation that visually clarifies the treatment and recycling process of Febelauto. Friendship provided the concept and we completed the production by making the storyboard, art direction, character and 3D animation.
Concept by Friendship
Art direction, design and 3D animation by Farmboy