Farmboy - High Sierra

High Sierra

High Sierra

A new brand calls for a new approach to enter the market. Our role in this story was to create a brand movie to introduce this company in Europe. While shooting these different activities in the woods, up the mountains and through the rivers, we really got to know High Sierra’s vision. And to provide the company with enough appropriate materials for their launch, we also wrote the copy and shot the pictures for their catalogue. Our task consists not only of putting the product up front, but also emphasize the lifestyle in this case. By thinking along with our clients about their brand and products, we create fitting concepts for each production.

More about High Sierra:

High Sierra was founded in 1978. Their main goal is creating durable and affordable outdoor products, practical in use and with distinctive details. The brand’s name derived from America’s highest mountains, Sierra Nevada, shaped by a significant history.

Whether you’re taking the train to work, climbing the highest mountain or struggling trough turbulent waters. High Sierra combines comfort and function in their outdoor/lifestyle gear for adventures everywhere.