The outdoor brand High Sierra effortlessly combines style and comfort in their packs. Targetting a younger audience is their next step and we were part of this operation.
In response to High Sierra’s request and to approach their target group in a more laid-back but still effective way: we came up with this forced perspective concept, mainly focusing on the brand image and with a rather rebellious character.
Think of an action image, something incredible, pretty much impossible to achieve. We produced this staged action image and came up with a fitting tagline in order to complete this campaign.