Farmboy - Tag Heuer - Jeremy Lin

Tag Heuer - Jeremy Lin

Tag Heuer - Jeremy Lin

Don't Crack Under Pressure

As the first American of Chinese or Taiwanese descent to play in the NBA, Jeremy “Linsanity” Lin, couldn’t be left out on the list as one of the celebrity ambassadors TAG Heuer represents. Why is his story so inspiring? Because, like TAG Heuer, he pays no attention to naysayers. He refuses limits. He never quits. He never cracks under pressure.

For this production, our team travelled all the way to LA to shoot this #DontCrackUnderPressure-campaign image commissioned by TAG Heuer. Photographing Lin while he was shooting some hoops wasn’t an easy job, finding the right angle, waiting for the perfect move… But we didn’t crack under pressure!

Photography by Mike Van Cleven.

BTS Photography: Flo Hagena