Four hours of pushing limits for that one perfect shot, that is dedication. Are we talking tennis? Kei Nishikori certainly is. But we are talking photography!
Farmboy transformed the TAG Heuer values -precision, honor and performance- into a creative set-up, a teasing point of view and appealing story, both for TAG Heuer, the athlete and of course the customer.
Photographer: Mike Van Cleven
Creative director: Aykan Umut
1st assistant: Flo Hagena
Camera assistant: Jan Opde Kamp
Behind the scenes photography: Wouter Struyf
Styling: Inge Onder De Lindeboom
Make-up: Júnior Queirós
Production crew: Alexander Debrabandere, Xerxes Heirman
Behind the scenes film crew: Fabio Verhelst, Charlie Pitt